Rupert Murdoch launched a new British tabloid Sunday to replace his disgraced News of the World, seven months after the best-selling Sunday paper was shut down over a phone-hacking and bribery scandal.
The "new" newspaper isn't entirely new -- it's a Sunday edition of Murdoch's Sun tabloid, which had been a six-day-a-week paper until now.
Its leading editorial on launch day took a defensive tone in discussing the closure of the News of the World.
"The Sun has been a tremendous force for good," its editors insisted. "It is worth reminding our readers, and detractors, of that as we publish our historic first Sunday edition."
Early figures from wholesalers and retailers indicate that the Sunday edition of the Sun, which launched at a cut-price 50p backed by a multimillion-pound marketing push, is on track to surpass the 3m sales mark – while sales of its rivals tumbled by 15% to 30%.
If the trend indicated by the early data proves to be correct – newspaper publishers will have a pretty accurate sales picture by later this afternoon – Murdoch will have achieved his aim of returning to the position of market leader on Sunday. When the News of the World was closed last July it was selling about 2.66m copies a week.
The same information indicates that the biggest loser over the weekend will be Trinity Mirror, owner of the Sunday Mirror and the People, which had been the biggest beneficiary after the closure of News of the World.
Early estimates indicate that the People could be down as much as 30% week-on-week to a circulation of about 560,000; while the Sunday Mirror is looking to be down by about a quarter to approximately 1.3m. But both levels are still above the amounts the titles sold before the closure of the News of the World last July – which were 474,000 and 1.09m respectively.
The Sunday Mirror was cut from £1 to 50p in the Carlton (London), Meridian (south coast) and Central (Midlands) regions. Stablemate the People was cut from £1 to 50p in the same regions.
Richard Desmond's Daily Star Sunday, which was cut by 50% to 50p nationally, is on track for a more modest sales decline of the order of 15% to about 550,000. That would leave it almost a quarter of a million ahead of its pre-News of the World closure level, which was 306,000. The Sunday Express looks to be down about 10% to about 520,000, compared with a circulation of 538,000 before the News of the World closed.
The Mail on Sunday, which maintained its cover price at £1.50, is thought to be on track to report sales up slightly by between 1% and 2%.
The MoS, which ran a major ad campaign over the weekend, cut its price last summer to lure former NoW readers but lost financially when it failed to hold on to temporary sales gains.
Rupert Murdoch took to Twitter on Sunday night when the first feedback started to emerge from retailers. "Reports early, but new Sun edition sold 3m!" he said on his official Twitter feed @rupertmurdoch.
ఆంధ్రప్రదేశ్ రాష్ట్రం జూన్ 2, 2014 నుంచి తెలంగాణా, ఆంధ్రప్రదేశ్ గా చీలిన నేపథ్యంలో ఈ బ్లాగ్ పేరును "ఆంధ్రప్రదేశ్ మీడియా కబుర్లు" నుంచి "తెలుగు మీడియా కబుర్లు" గా మార్చాము. రెండు రాష్ట్రాలలో మీడియా స్థితిగతులు, పరిణామాల గురించి రాయబోతున్నాం. ఇందుకోసం ఆంధ్రప్రదేశ్ లో ఒక మిత్ర బృందాన్ని ఏర్పాటు చేస్తున్నాం.
ఈ బ్లాగును జర్నలిస్టులు--రాము, హేమ--సెప్టెంబర్ 28, 2009 న విజయ దశమి రోజు ఆరంభించినప్పటికీ, ప్రస్తుత నిర్వహణను ఒక జర్నలిస్టుల, మేధావుల బృందానికి అప్పగించాం. బ్లాగులో కంటెంట్ పట్ల అభ్యంతరాలు ఉంటే నిరభ్యంతరంగా మాకు రాయండి. తప్పులు రాసినా...చేసినా...అకారణంగా గానీ, ఆవేశంగా గానీ ఎవరినైనా నొప్పించి ఉన్నా తప్పు సరిచేసుకోవడానికి ఈ బృందం సిద్ధంగా ఉంటుంది.
తెలుగు నేల మీద అన్ని మీడియా ఆఫీసుల్లో ఒక చర్చనీయాంశంగా ఉన్న ఈ బ్లాగు మరింత బాధ్యతాయుతంగా వ్యవహరిస్తుందని యాజమాన్య బృందం హామీ ఇస్తోంది. మీకిదే మా స్వాగతం.
వర్కింగ్ జర్నలిస్టులు ఇచ్చే సమాచారం, వారు చేసే విశ్లేషణలు మాకు చాలా అవసరం. వారు కోరుకుంటే వారి వివరాలు గోప్యంగా ఉంచుతాం. మాకు సహకరించండి. ఉప్పందించండి. firstname.lastname@example.org
Seven Principles for the conduct of media
1) The first mission of media is to tell truth as nearly as the truth may be ascertained
2) Media and journalists shall tell ALL truth so far as it can learn it, concerning the important affairs of India and the world
3) As a disseminator of the news, media owners and journalists shall observe the decencies that are obligatory upon a private citizen
4) What it prints/telecasts shall be fit reading/watching for the young as well as for the old
5) Journalists' duty is to its readers/viewers and to the public at large, and not to the private interests of its owner
6) In the pursuit of truth, media shall be prepared to make sacrifices or its material fortunes, if such course be necessary for the public good
7) The media or journalists shall not be the ally of any special interest, but shall be fair and free and wholesome in its outlook on public affairs and public men
----Ramu and Hema, editors of this blog, propose this for Indian media. (Note: We borrowed the idea from Eugene Meyer's quotes found on the wall of "Washington Post" head office in Washington DC, USA and slightly modified to apply to the Indian context)
1) Dr. S.Ramu, PhD in Communication and Journalism
Worked in: Eeandu, The Hindu, Mail Today, The Sunday Indian and Metro India
2) S.Hema Kumari, Master of Communication and Journalism, Working Journalist
Worked in: Zee Telugu & N-TV and working in 10 TV
This blog is now run by a group of media professionals.
జర్నలిజంలో మంచిని పెంచేందుకు, పంచేందుకు దీన్ని వేదికగా చేసుకుందాం రండి.mail id: email@example.com