యూ టీవీ సాఫ్ట్ వేర్ కమ్యూనికేషన్స్ లిమిటెడ్ అనే సంస్థ "U-TV  యాక్షన్ తెలుగు" ను ప్రారంభించింది. మెగాస్టార్ చిరంజీవి దీన్ని ప్రారంభించారు. అక్కడే పనిలోపనిగా...తాను రీల్ సీఎం గా కాకుండా రియల్ సీఎంగా కావాలని జనం కోరుకుంటున్నారని ఆయన ప్రకటించుకుని కిరణ్ కుమార్ కు గుండె దడను, మీడియా వాళ్లకు మంచి మేతను ఇచ్చారు. దీనికి సంబంధించిన బిజినెస్ స్టాండర్డ్ లో వచ్చిన వార్తను ఇక్కడ ఇస్తున్నాను. చదువుకోండి..
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UTV launches 'Action' channel in Telugu
Movie  buffs in Andhra Pradesh will no longer have to wait to watch  their  favourite action-packed Hollywood blockbusters on the small  screen, in  their very own language (Telugu).
UTV  Software Communications Limited, the country’s first integrated  media  and entertainment conglomerate, on Tuesday launched ‘UTV Action   Telugu’. The high-octane channel, unveiled by actor-turned-politician   Chiranjeevi, will showcase fast-paced action content from Hollywood. UTV   Action Telugu joins UTV’s existing channel bouquet of Bindass, UTV   World Movies, UTV Movies and UTV Action Hindi.
“With  the genre-specific movie platform gaining momentum and the  popularity  of action titles growing, there is an opportunity to expand  in new  markets. UTV Action Telugu is born from that insight that action   content permeates across languages,” MK Anand, chief executive   (broadcasting), UTV, told mediapersons here.
Andhra  yields the highest returns for dubbed Hollywood films in  Telugu with  Avatar and 2012 grossing over Rs 30 crore in Telugu alone.  UTV Action  Telugu will showcase blockbuster titles like Hellboy, Book of  Eli,  Angels and Demons, The Bounty Hunter, Bad Boys and Karate Kid.
On  the first day of the launch, the channel will telecast  back-to-back  Hollywood titles like Spiderman, Kung Fu Hustle, XXX, Men  in Black,  Hancock and The One. In a bid to bring the best of action  content, the  channel will also showcase Telugu premieres of popular  titles released  last year within three months of their Indian television  premiere.
Anand  said the launch of Action Telugu was supported by a marketing  campaign  designed around the thought – Action Invades Andhra – to ensure   visibility across platforms including TV, print, outdoor and   on-the-ground activities.
“We  are also associating with single-screen theatres in over 25  cities and  multiplexes across key markets like Hyderabad, Visakhapatnam  and  Vijayawada to promote its launch,” he added.







 
 
 
 
 
